Eat Healthy. Your Kids Are Watching

Eat Healthy. Your Kids Are Watching. was the first social marketing campaign done by the Michigan Nutrition Network.

Recent research from a variety of sources is supporting this simple proposition. Be the example, and show your children what healthy eating is all about. Don't just tell them. Children love to mimic their parents. If you sit and eat with them and are open to new foods and experiences, they will take the hint from you.

Even the USDA Food and Nutrition Service in their recently released core messages recommends one very similar message. So...Michigan must be well ahead of everyone else right? This campaign was piloted in 1998.

But alas, other than making some materials and the final report available on the Michigan Nutrition Network web site the campaign was not continued following the pilot. Even though the pilot research was strongly supportive, when the campaign was continued it was softened to be Eat Healthy. Eat Breakfast.

Today I'm speculating why that happened. Maybe it wasn't a lost cause. I'm going to resurrect it and use it now, ten years later. Maybe that means it was a success.